Smart Molding International 1-2021

machinery 21 www.smart-molding.com to view all keynotes and expert talks via themedia library. This is another benefit compared with a physical exhibition. "Despite the very good experience, we view it as extremely important to see, and look forward to seeing, our customers, partners and interested parties in person again soon," says Christoph Steger. "The virtual trade fair will not replace physical events in the future, but it will complement them in a very good way. We are establishing the live e-xperience as a complementary, permanent sales channel. It opens up the opportunity to present ENGEL's so - lutions in a way that was previously only possible at trade fairs or at one of our locations, independently of distances, time zones and restrictions". ENGEL www.engelglobal.com ENGEL is one of the global leaders in the manufacture of plastics processing machines. Today, the ENGEL Group offers a full range of technology modules for plastics pro - cessing as a single source supplier: injection moulding machines for thermoplastics and elastomers together with automation, with individual components also being competitive and successful in the market. With nine pro - duction plants in Europe, North America and Asia (China and Korea), and subsidiaries and representatives in more than 85 countries, ENGEL offers its customers the excellent global support they need to compete and succeed with new technologies and leading-edge production systems. The first live e-xperience by ENGEL was a huge success. Dr. Christoph Steger, accompanied by moderator Mari Lang, opened the accompanying online conference on the first day of the fair, for which ENGEL had set up two streaming studios (All pictures: ENGEL)