Smart Molding International 1-2021

37 www.smart-molding.com IML & IMD which produces labelling dummies, cable carrier links and other plastic components, hundreds of which CRC utilizes. The view is directed to the left and through the assembly hall. The new structure in segments and sta - tions from incoming goods to dispatch provides a clear overview and insight into the status of the respective proj - ects under construction. This is Carlo Campetella's latest contribution to Lean Management and Lean Produc - tion, also in terms of Industry 4.0 – from a visionary who would like to concentrate exclusively on new ideas, concepts and designs. He and his team of design engineers have made a lot of progress since the beginning of 2020. "We have used the past few months to bring new robot developments to series production readiness," explains General Manager and son Elia Campetella, "The focus is on footprint reduction, preci - sion, longevity and speed – with stan - dardized solution concepts in modular design, implemented on various robotic and system innovations. Our corporate culture, our good reputation and our in - novative strengths are our capital – also for you". Interviewing the members of his CRC team provides insights into the company's medium-term prospects. This also includes a new service con - cept in combination with augmented reality. A specially equipped in-house stand in the immediate vicinity of the actual IML attraction gives an idea of how customer satisfaction can be redefined. For example: a vir - tual "walk" through a newly designed plant explains all functions, compo - nents, interrelationships, parameters and much more to the "VR headset wearer": He experiences similar re - sults when he wants to order replace - ment and/or wear parts (e.g. labelling dummies) and find out how they are disassembled or assembled. Each pro - cedure is visually demonstrated and trialled in three dimensions directly and virtually. Corona-effect – commercial situation? "Yes, all of our 123 employees always wear their masks and observe the hy - giene regulations. The same applies to our guests," says the receptionist. The demand for Campetella robots and IML-systems has not suffered from the Covid 19 effects to date. The advan - tages of the company – serving a wide range of industries and sectors – had an inherently balancing effect: "The automotive sector has declined. We were able to compensate for this with growth in the industrial and food pack - aging and medical segments," confirms Marco Marconi, Area Sales Manager, and adds "packaging automation in the online dispatch sector has shown strong growth. This is particularly true in German-speaking Europe, where we have significantly expanded our Sales & Service presence". The company also took the opportunity – as a result of limited travel – to finally tackle projects that had "only" been on the agenda until then, with more verve. Campetella Calling Open House - calculation without risk? "We couldn't just leave it all behind! We have to stay in the market, com - municate and be proactive. This is what our customers expect from us, whom we have been asking," Marco Marconi underlines the CRC marketing strategy. "When it became clear to us that practically all plastics trade fairs worldwide will be cancelled in 2020, including FAKUMA, we changed course. We're not inviting interested parties to Friedrichshafen, but toMontecassiano, 800 km further south on the Adriatic coast." The FAKUMA exhibits were al - ready built and in operation by mid- 2020. The negotiations with ARBURG turned out positively, also in the con - text of their new subsidiary in North - ern Italy – a clever win-win alliance of interests. To be continued in the smart molding international #2-2021 Campetella www.campetella.com