Smart Molding International 1-2021

38 smart_molding international 1/2021 IML & IMD Belgian family business with global renown A pet is a much-loved member of the family nowadays. Until quite re - cently, dogs and cats would roam, eat, and sleep outside – something we can hardly imagine today. Moderna Products is all about mak - ing pets and their owners happy. This Belgian family business has certainly achieved just that, worldwide. We are proud of our trophy cabinet and rightly so: we have won the Belgian SME Award, the Design X50 Award and several IMDA awards. Chantal Saelen, managing director of Moderna Products: “In 1932, my grandfather started manufacturing buttons, a trend-sensitive product all about the right colors and materials. Moderna switched focus to plastic products for pets over 40 years ago now. These products are just as sen - sitive to trends, colors, and materials. The trend for giving pets the attention they deserve started about fifteen years ago. Sometimes I even refer to it as the humanization of pets. Own - ers really consider them members of their family.” Creative and innovative “Moderna designs and pro - duces creative, innovative and durable plastic items for hap - py pets. Our products excel in functionality, choice of materials and design. This starts all the way back with the raw material: strong, sus - tainable, and recyclable. Of course our products are safe and easy to use, suitable for food, and dishwasher-safe. And – very im - portantly – Buddy or Felix will not be able to scratch off the Reverse IML la - bels by Verstraete IML.” Quality first “Quality is one of our key principles. Quality in all areas, I mean. For our products and our service, as well as sustainability. We will not market a product until we are convinced that its integral quality is guaranteed. We always welcome change, but we will not rush into making changes over - night. Each change must represent an improvement. Otherwise it’s a no-go. We have been working with IML supplier Verstraete IML since 2012. They have the knowledge we need and they also focus on quality and sustainability. The Verstraete IML la - bels guarantee the scratch resistance that is crucial for us.” Style and design “As pets started living in the house with their owners, their litter trays Moderna Products is a manufacturer of plastic accessories for pets. This global niche player has quality and sustainability firmly lodged in its DNA; precisely why the partnership with Verstraete IML is a conscious choice. Chantal Saelen, managing director, explains how Moderna Products works and what Verstraete IML means to them. Moderna products - Reverse IML by Verstraete IML Creating smart plastics for happy pets