Smart Molding International 1-2022

16 newsfeed smart_molding international 1/2022 The WITTMANN Group has decided to change its previous brand strategy, transforming it from a two-brand strat - egy into a one-brand strategy, with the aim of communicating its advantage of being able to offer complete system solutions from a single source via the brand as well. With the integration of Battenfeld machines into the extended product portfolio of the WITTMANN Group, the company has so far consistently pursued a two-brand strategy in its ex - ternal appearance: WITTMANN for all products around in - jection molding ma - chines andWITTMANN BATTENFELD for injec - tion molding machines and injection molding pro - cesses. To highlight the significance of the injection molding machine for the future development of the company, the brand name WITTMANN BATTENFELD was originally chosen, preferred and used deliberately in communication. The internationally active company Meusburger, a leading manufacturer of high-quality products for mould, die, and jigs and fixtures construction, is op - timistic about the future after a success - ful 2021. At centre stage is Meusburg - er’s large warehouse for both standard parts and primary materials, the variety of materials and the 100% in-house pro - duction of plates. In combination with the high degree of standardisation, it enables high availability and therefore short lead times for their now 24,000 customers in 81 countries worldwide. Well-established full-range supplier The standard parts manufacturer’s priority is to constantly optimise their service in terms of quality and lead times. Meusburger’s aim is to be there for every customer from designer to injection moulder along the entire value chain. In order to ensure this, Meusburger took further steps towards digitalisation last year with a focus not only on product selection, but also a transparent ordering process and easy handling. The fact that in 2021 more than half of the enquiries and orders were generated via the Meusburger shops goes to showhow customers ben - efit from the digital service. Meusburger is equipped and ready for new ways of doing business in the future. Positive outlook for 2022 In 2021 Meusburger had a turnover of around 302 million euros and thus an increase of 16% compared to the previous year. ‘Despite the still tense economic situation and the challenges in 2021, we were able to continue to support our customers as a reliable sup - plier and as a result achieve our turn - over goal of 302 million euros. We are optimistic that we will also achieve sig - nificant double-digit growth this year’ says Guntram Meusburger. To meet these demands, Meusburger uses the WIVO software as a practice-oriented complete solution for active knowledge management in the company. As a full- range supplier in the industry, the stan - dard parts manufacturer can offer all the products and digital services that customers need to realise their proj - ects. In addition to the well-established product range of plates, special ma - chining, components, hot runner and control systems and workshop equip - ment, a software & consulting division was launched in 2021. Also, around 340 field sales staff provide the best possible on-site support to customers. This guarantees ideal all-round service, which means reliability and project se - curity for Meusburger’s customers. Investments for the future So customers can implement their projects quickly any time, Meusburger built new warehouses in the subsidiary companies in India and Mexico in 2021 and expanded the warehouse in China. Another office building was also con - structed in Vorarlberg, to be prepared for further growth. With the 6.5 hectare property inHohenems, a total of approx. 20 hectares of land is now available to the standard parts manufacturer, which still offers possibilities for expansion. In spring, 200 employees will already be moving into the new office building. Meusburger www.meusburger.com Meusburger is ready for the future Change of brand strategy for the WITTMANN Group