Smart Molding International 2-2022

12 newsfeed smart_molding international 2/2022 Starting with the new precision- Molding and powerMolding injection molding machines, the new precision- Mixhead and the newly named purity recyclingLine (formerly edelweiss), KraussMaffei is introducing a new sys- tem for naming its products. Instead of independent approaches per tech- nology area, machines and products will in future be named according to a uniform descriptive system. "Product naming is an important lever in making the consolidation of the technology areas in the New Ma- chines Division and the integration of digital services perceptible to our customers. Together, we can be the most powerful supplier on the mar- ket," says CEO Dr. Michael Ruf. More specifically, products and machines in the New Machines Division will in future receive one of four name suf- fixes: • pioneer for lines and system solu- tions • purity for products in the circular economy sector • power for hydraulic injection molding machines and extruders • precision for electric injection molding machines, automation and downstream products like mixing heads or pipe heads. "The renaming gives us the oppor- tunity to highlight the benefits of our machines and solutions even more clearly. Our customers can thus see the benefits for their business at first glance", states Michael Ruf. "In addition, we wanted to give our products a stronger emotional ap- peal. That's why the new names with "p" at the beginning link to our brand claim 'Pioneering Plastics'", adds Eva März, Head of Brand Management & Strategy, who developed the concept together with an internal project team of product owners, legal and sales. The renaming of existing products will take place gradually. After renam- ing, services will remain available as usual. KraussMaffei www.kraussmaffei.com DuPont (NYSE:DD) has recently announced completion of the previously-announced sale of its Biomaterials business unit to the Huafon Group for a purchase price of approximately $240 million. The results of operations of the Biomaterials business unit we re prev i ous l y repor ted i n Corporate & Other. For full year 2021, the Biomaterials business unit recorded net sales of approximately $200 million. DuPont www.dupont.com KraussMaffei introduces new, comprehensive product naming system DuPont completes divestiture of Biomaterials business pioneer, purity, power and precision: A look at what the newly named machines might look like. The renaming of the products takes place step by step (picture: KraussMaffei) Picture source: DuPont