Smart Molding International 4-2022

12 smart_molding international 4/2022 newsfeed On October 7, the opening ceremony of YIZUMI new India Gujarat factory was held in Ahmedabad, Gujarat, India. A great number of people came to attend this grand ceremo- ny, including Indian government leaders, industry experts, customer representatives, friendly Chinese companies in India, and employees of new India factory. YIZUMI purchased a piece of land in India to build its own modern factory in the middle of 2019 and the construc- tion started in March of 2021. After around 40 months of preparation and construction, the first phase of the fac- tory was be officially put into operation in October 2022. The total floor area of the factory exceeds 20,000 m 2 . It is reported that the new India factory is designed and built as a modern manufacturing factory with full refer- ence to the standards of YIZUMI’s headquarters. The fac - tory has the capacity to better meet the needs of Indian market with some particular functions such as custom- ization and development of non-standard requirements, parts manufacturing, complete machine assembly and commissioning, as well as customer service and training. With the support of the new India factory, a profes- sional team of Chinese and Indian engineers will provide Indian customers with faster product delivery, higher qual - ity products, and better after-sales service. Its successful completion also demonstrates YIZUMI’s strong determina - tion of long-term development in Indian market. In this regard, Mr. Zhang Tao, the deputy managing di- rector of Guangdong Yizumi Precision Machinery Co., Ltd. and general manager of the injection molding machine division said, “As an important production base and cus- tomer service platform built by YIZUMI outside of China, the new India factory will provide high quality products and comprehensive services to Indian customers, enhance YIZUMI’s overall competitiveness in the Indian market, and radiate to the surrounding countries and regions, driving the expansion of YIZUMI’s injection molding machines in South Asia, Central Asia, and Africa.” India has become the largest single overseas market for YIZUMI With the landing of its globalization strategy, YIZUMI is changing the landscape in the global equipment manufac - turing field. YIZUMI’s overseas market continues to grow steadily, accounting for more than 20% of its annual sales. As the operation in overseas markets gradually reveals its potential, YIZUMI India factory is playing an increasingly important role. Attracted by the huge growth potential of Indian market, YIZUMI has taken aggressive action to develop and made self-adjustment to better meet Indian market demands. Since 2017, YIZUMI has been manufacturing and selling injection molding machines in India in a leased facility. With its outstanding product quality and cost advantag- es, YIZUMI has quickly established a good reputation in the Indian market. The factory has been developing new customers while receiving many additional orders from existing customers. As of September 2022, the number of injection molding machines manufactured and sold by YIZUMI India factory has reached 1,500 units, making India the largest single overseas market for YIZUMI. With the business expansion of YIZUMI India factory in recent years, the capacity of the leased factory has been unable to meet the rapidly growing market demand, even constraining the growth of YIZUMI in India. Given its global strategic layout, YIZUMI acquired land in Gujarat, India to build its own modern factory. Talking about why YIZUMI chose India to build a fac- tory, Mr. Zhang Tao explained, "It is primarily based on the strong confidence in the continued growth of the Indian market. We also strive to take YIZUMI’s business to the next level by seeking more close and in-depth cooperation with the upstream and downstream local industry chains in India, so as to understand the needs of customers in various industries and provide targeted localized solutions and high-quality services.” YIZUMI www.yizumi.com The official opening of YIZUMI new India Gujarat factory All photos: YIZUMI