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Managing Partner Renate Keinath congratulated Zhao Tong, Managing Director of the Arburg organisations in China, on the anniversary and presented the anniversary sculpture in recognition of the subsidiary's enormous commitment.
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Arburg is celebrating the anniversary of "25 years of Arburg in China" in style in 2017. The celebrations kicked off at an evening event on 7 July 2017 in Shanghai with around 200 invited guests, a high-powered delegation from the Arburg parent company and employees from China. In recognition of the subsidiary's enormous commitment, Managing Partner Renate Keinath presented the anniversary sculpture to Zhao Tong, Managing Director of the Arburg organisations in China. Other highlights were video messages from Senior Partner Eugen Hehl, employees of the parent company and numerous customers.
The well-known "Peace Hotel", the oldest hotel in Shanghai, provided a suitable setting for the event. In her address, Managing Partner Renate Keinath focused on the enormous dedication displayed by Arburg China: "I'm extremely impressed with what our team here has achieved over the last quarter century. In line with the Arburg "Wir sind da." brand promise, our employees have always been there for their customers." She said that Arburg can be relied upon, just like a trusted family member, as the team in China has been proving on a daily basis for 25 years now.
Anniversary sculpture as sign of recognition
"We wish to honour these highly motivated, long-standing and successful efforts with a very special gift on the occasion of this outstanding anniversary," said Renate Keinath, presenting the "25 years of Arburg China" anniversary sculpture to Zhao Tong, Managing Director of the Arburg organisations in China. Speaking on behalf of the owner families and the entire Arburg parent company, she thanked Arburg's employees in China for their untiring commitment.
Video messages of congratulations
More messages of congratulations were conveyed by video relay: Senior Partner Eugen Hehl expressed his personal thanks to the Chinese employees for 25 successful years. In addition, several colleagues from the various departments at the Arburg parent company and a number of customers from China took this opportunity to express their congratulations on the occasion of the silver jubilee and to wish the employees all the best for the future.
Looking back on 25 successful years
Managing Director Sales Gerhard Böhm took the time to review the success story of Arburg in China: "It all began in 1992 with the establishment of a subsidiary in Hong Kong. From the outset, we concentrated on machines for the manufacture of high-quality plastic products – just as we have done all over the world. This strategy has borne fruit and we have been able to add two more subsidiaries: first in Shanghai in 2004 and then in Shenzhen in 2006."
Gerhard Böhm believes that this successful development confirms that Arburg chose the right path decades ago and that the company's continuous investments in the Chinese market have paid dividends. Gerhard Böhm expressed his thanks to customers for the trust they had placed in Arburg and for the successful cooperation over the past decades. Zhao Tong echoed these words of gratitude and emphasised: "You have joined us on our journey, helping us and contributing to the fact that the Arburg team in China now numbers 80 employees, who are ready to offer you comprehensive support."
Positive reputation: High quality machines, service and consulting
Gerhard Böhm explained the development of the customer structure as follows: "In the early years, our customers tended primarily to be large, globally operating companies. This has changed significantly in the interim and we are now pleased to say that more and more domestic injection moulding companies are benefiting from the advantages of our high-performance machines. They not only appreciate the performance of our high-tech Allrounder machines, but also our extensive expertise in service and consulting." As examples of the wide range of services, he mentioned the hotline, which is operated by experts, the experienced service and application technicians, the excellently equipped spare parts store, the showrooms for trials using Allrounders and the Freeformer for additive manufacturing, the multifaceted training programme and the machine warehouse in Shanghai.
Communication in the national language
"In addition to our strong presence with three locations and our service offering, our decision to communicate in the language of the country also reflects the great importance of China for Arburg," said the Managing Director Sales. Examples of this include the use of Arburg's Chinese name with a corresponding logo, the Chinese version of the Arburg website, the Chinese edition of Arburg's "today" magazine, and the weChat channel run by the subsidiary with over 12,000 followers as a direct link to customers.
Successful launch of the anniversary celebrations
The official part of the event was followed by a multi-course dinner and a cocktail party with jazz music on the roof of the "Peace Hotel". Following this successful kick-off in Shanghai, "25 years of Arburg in China" will be celebrated also on 22 September 2017 at the Shenzhen location together with customers from that region.
