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Strengthening Netstal brand in Asia

Strengthening Netstal brand in Asia

News 20.03.2018

Netstal-Maschinen AG, a company of the KraussMaffei Group, has launched a sales cooperation with Rieckermann GmbH in seven South East Asian countries. The partnership in the region will be led by the KraussMaffei subsidiary that is based in Thailand. The turnover of Netstal brand products is supposed to be increased sustainably through the expansion of front-end sales.

Expansion of front-end sales in South East Asia
Netstal has launched a sales cooperation in South East Asia with the industrial solutions provider Rieckermann.  At the heart of the agreement, which was concluded with the local subsidiary KraussMaffei Group South East Asia, is the expansion of front-end sales of the Netstal brand in Indonesia, Cambodia, Malaysia, Myanmar, the Philippines, Singapore and Vietnam.  The remaining regions will continue to be handled by KraussMaffei's own subsidiary, which is based in Thailand.  KraussMaffei and Netstal will continue to provide the technical customer service in the entire region. In addition, traditional key accounts will be managed directly by Netstal.

Strengthening the Netstal brand in the region
The Rieckermann company group maintains a tightly knit network in the South East Asian region made up of its own subsidiaries. "We are excited to have found a partner in Rieckermann who is very well positioned in the region. We are very confident that the sales cooperation we just launched will increase the name recognition of the Netstal brand in these countries and that the turnover there will steadily increase in the coming years", said Stefan Muller, Sales Director Asia at Netstal. "We view our future cooperation with Netstal as a consistent expansion of our packaging industry portfolio. Thanks to our access to different industries, such as pharmaceuticals, food and canmaking, as well as our relationships with customers – some of which have spanned decades – we will be able to form a powerful team with Netstal as a provider of complete solutions", emphasised Rieckermann Director Kristian Rieck.

Propak Vietnam from 20 to 22 March 2018
The new partnership will be visible for the first time at the Propak trade fair in Vietnam, which will be held from 20 to 22 March in Ho Chi Minh City. Visitors from the packaging industry will then be able to find out more about high-performance injection moulding systems from Netstal at the Rieckermann booth (E9 & E17).

About Netstal
The Netstal product brand stands for first-class, high-performance, high-precision injection molding machinery and system solutions. Netstal customers set a high value on the company’s continuous drive to innovate, excellent service and efficient, high-performance engineering solutions, especially for the beverage, packaging and medical technology industries. The Netstal brand, embodied by the Netstal company with its long engineering tradition in Nafels, Switzerland, has been part of the KraussMaffei Group since 1992.

About the KraussMaffei Group
The KraussMaffei Group is among the world’s leading suppliers of machinery and systems for producing and processing plastics and rubber. Its products and services cover the whole spectrum of injection and reaction molding and extrusion technology, giving the company a unique position in the industry. The KraussMaffei Group is innovation-powered, supplying its products, processes and services as standard or custom solutions which deliver sustained added value along the customer’s value-adding chain. The company markets it’s offering under the KraussMaffei, KraussMaffei Berstorff and Netstal brands to customers in the automotive, packaging, medical, construction, electrical, electronics and home appliance industries. Continuing a long tradition of engineering excellence, the international KraussMaffei Group currently employs around 4,000 people. With a global network of more than 30 subsidiaries and more than 10 production plants, supported by around 570 sales and service partners, the company is close to customers around the world. KraussMaffei has been headquartered in Munich since 1838.

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