The Mitsubishi Chemical Group (hereinafter, “the MCG Group”) is pleased to announce that its biomass-based polycarbonatediol (PCD) BENEBiOL™ was selected by Citizen Watch Co., Ltd. (Head office: Nishitokyo City, Tokyo) for use in its fall/winter 2024 CITIZEN PROMASTER model (Product No.: JV1007-07E). BENEBiOL™ will be used as a raw material for polyurethane for the watch band.
With BENEBiOL™, the MCG Group became first in the world to develop a biomass-based PCD. This product is mainly used as the primary raw material for polyurethane resins. The use of BENEBiOL™ helps increase the durability of polyurethane from the general level. In recognition of its high durability and environmental friendliness, Citizen Watch selected BENEBiOL™ for use in the watch band of PROMASTER, which is an icon among professional sports watches, known for superior durability and reliability in extreme outdoor environments on land, at sea, and in the air.
Going forward, by further developing BENEBiOL™, the MCG Group will deliver even more value-added products and contribute to the creation of a sustainable society.
