Innovative injection-molded mascara brush with DuPont's material
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SIMP mascara brush made from Hytrel® DuPont is giving shape to smart ideas as evident in new injected mascara brush. |
DuPont Performance Materials (DPM) announces that DuPont™ Hytrel® TPC-ET thermoplastic elastomer has been selected for the production of an innovative mascara brush.
This is the latest initiative in a long-standing and successful collaboration between DPM and SIMP. Based in France, SIMP is an SME with a global footprint thanks to its expertise of injection technique. It is accountable for 35 percent of the market’s plastic applicators, which are used by major cosmetics brands around the world.
The composure of strength, flexibility and mechanical resistance makes DuPont™ Hytrel® TPC-ET thermoplastic elastomer compatible by design with make-up products. In response to an increasing market demand for strong compatibility of substance and shape, DuPont and SIMP have found a perfect balance between performance attributes and technical requirements, thanks to Hytrel®.
“We are very excited to see that the flexibility and versatility of Hytrel® supports the design of innovative and attractive products with specially engineered shapes provided by SIMP,” said Alexandra Fabbro, business development leader EMEA, DuPont.
Hytrel® is a single-material solution for parts that previously required multiple composite assemblies. Due to its excellent crossover properties and flex fatigue resistance, it can be used for a wide spectrum of different applications. When combining its implementation performance with the appropriate tools, this unique thermoplastic polymer becomes particularly suitable for the creation of an injected mascara brush.
“We are proud that our collaboration with DuPont has enabled us to adapt this high-performance resin to an exciting new application. The combination of flexibility and coloration makes this new type of mascara brush a trendy must-have. This joint endeavour fuels our passion for innovation even more,” said Eric de Bardonnèche, sales and R&D manager, SIMP.
The collaboration between DuPont and SIMP is based on a common desire to develop exciting cosmetic solutions and cater to new market trends. Hytrel® has been the main ingredient for this collaboration for 10 years. This new mascara brush is just one example of how high-performance solutions directly cater to the end-user’s comfort. It demonstrates DuPont’s commitment to biobased polymers, reducing use of fossil fuels without compromising the performance of the material.
