On 21st May, Yizumi Turkey Precision Makine A.S. (YIZUMI Turkiye Technical Center) held a grand open day to celebrate its opening in Silivri, Istanbul. Industry experts, partners, and customers have attended the ceremony.
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Strategic Milestone in Globalization
At the ceremony, Mr. James Zhang, Deputy Managing Director of YIZUMI, General Manager of YIZUMI Injection Molding Machine Division and International Business Division, has delivered a welcome speech. He stated that the establishment of YIZUMI Turkiye marks a significant step in YIZUMI's globalization - marking significant progress of the company's strategic layout in Middle East and Africa, and a critical step in its localization strategy and synergistic development in the Asian and European markets.
Unlocking New Global Hub in Turkiye
In recent years, Turkiye's trans-Eurasian geographical advantage and its continually refined investment policies have encouraged global manufacturers to accelerate their overseas layout. Consequently, this has led to a rapid increase in the demand for medium- and high-end manufacturing equipment. In addition to being one of the world's major automotive production bases, Turkiye is a key location for European home appliance, furniture assembly, pharmaceutical, and packaging manufacturers to relocate their production capacity.
Leveraging deep market insights, YIZUMI has decided to establish a subsidiary in Turkiye. This strategic move will provide support for Eastern Europe's industrial clusters, the engineering plastics market derived from Middle East's energy transition, and North Africa's growth potential for the emerging manufacturing industry. It will also become the core carrier for integrating technical resources in Europe and responding to the restructuring of the regional industrial chain.
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"In terms of our overseas development strategy, we have positioned this subsidiary as a technical service center for the Middle East and African market, as well as a hub to serve customers in Europe, Asia and Africa." Mr. James Zhang has confirmed that this layout corresponds to Turkiye's 2030 Industry and Technology Strategy, which calls for the localization of high-end equipment manufacturing. YIZUMI aims to be more relevant to local customers and optimize its services to better provide them with faster and more efficient support through its subsidiary in Turkiye.
Building New Competition Edge with Faster Response
At the Open Day, visitors could experience a compelling showcase on the YIZUMI Turkiye Technical Center, covering an area of 2,000 m2. Over ten injection molding machines, die casting machines, rubber injection machines, and SpaceA Industrial 3D Printing Machine were demo producing turnkey solutions for daily necessities, auto parts and medical care on the display area. Meanwhile, local engineering teams could respond quickly to emergencies at any time, with thousands of key spare parts stored accurately in the smart warehouse.
A Middle Eastern plastic product manufacturer has carefully observed YIZUMI's equipment and states, "Previously, we had to wait two weeks just for spare parts when using imported equipment. Now, with YIZUMI's spare parts warehouse and engineering team in Turkiye, we feel reassured about long-term cooperation." These remarks highlight a common challenge faced by global manufacturers: when the equipment downtime loss is measured in minutes, rapid service response becomes critical to maintaining operations.
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YIZUMI's mission is to not only speed up after-sales response, but also to deliver ecological value. It aspires to be a strategic technology partner for regional manufacturing industry by providing technology support and integrated services throughout the lifecycle.
Currently, an industrial service network is spreading across Asia, Europe, and Africa thanks to the localized operation of YIZUMI Turkiye and its local partner General Makina: the subsidiary has already worked on the segmented needs of automobile lightweight transformation in the Middle East and packaging industry upgrade in Eastern Europe to provide customized turnkey solutions for local customers.
Accelerating Market Penetration with Advanced Technology
YIZUMI's global strategy is to build a worldwide network that combines R&D, manufacturing, and services, leading to effective resource allocation and collaborative operation. In this regard, YIZUMI will accelerate its localization layout in overseas markets in 2025, with YIZUMI Turkiye as a part of its global operation.
In Europe, the YIZUMI Aachen Research Center (Germany), a key driver of YIZUMI's global technical innovation, can quickly translate R&D achievements into practical applications, allowing for faster reaction to global market demands. The establishment of YIZUMI Turkiye will have a synergistic impact on YIZUMI Germany, improving the company's service capacity and response speed in Europe and accelerating the penetration of technical advancements into the Middle East and North Africa markets.
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Mr. James Zhang expects that there will be more devices with the 'YIZUMI' logo on this continent in the future. "When China's intelligent manufacturing meets the robust dynamics of Europe and Asia, an upgrade in the high-end equipment sector emerges. This includes not only the export of equipment, but also the thorough integration of technology, concepts, and culture. YIZUMI will start a new chapter here, and contribute significant strength to the advancement of the global manufacturing industry," he emphasizes.
Conclusion: Strengthening Global Manufacturing Through Localized Innovation
The launch of the YIZUMI Turkiye Technical Center reflects a broader vision: building a globally connected, regionally responsive, and technologically advanced manufacturing support system. As YIZUMI deepens its localization in key global markets, it is well-positioned to provide faster service, smarter solutions, and strategic partnerships to its customers across three continents.
With this move, YIZUMI not only reinforces its presence in Europe, Asia, and Africa, but also sets a new benchmark for intelligent equipment providers in a rapidly evolving industrial landscape.
