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Located at Ahmedabad of Gujarat, India, with an area of 8,775 square meters, the Yizumi Precision Machinery (India) Private Limited is scheduled to go into operation in the second quarter of 2017. This company is co-funded by the Yizumi Precision Machinery Co., Ltd. and Varadan Ramesh, an Indian who has over 20 years’ experience in India’s injection molding industry.
Since the HPM production base was set up in America, it has been the second time for Yizumi to large-scaly develop her overseas market. As the corporation’s goal says, “we aim to be a world-class company in the injection molding industry”, Yizumi has taken another important step forward.
Integrating two cultures, we make progress while ensuring stability
Different from the localized management of the HPM production base in America, Yizumi’s Indian branch will integrate Chinese management philosophy with Indian culture so as to manage the Indian factory with innovative methods. To support multi-national operation, exchange programs and language trainings for technical workers and engineers of the Chinese headquarters and Indian factory will be organized.
It’s this year’s target for Yizumi’s Indian branch to establish standard operation procedure and quality management system, develop suppliers, and set up a sales and services network. “We plan to produce 100 to 150 machines in 2017, while we would rather walk slowly because we should firstly ensure that our products, though made in India, are of the same quality as those manufactured in our Chinese headquarters.” said Zhang Tao, Deputy General Manager of the Yizumi group and General Manager of the Injection Molding Machine Division.
Oriented to the middle and high-end market with energy-saving, efficient and stable machines, in the early period Yizumi’s Indian factory will focus on manufacturing SM and A5 machine series under 650 tons in line with the demand of the Indian market. Zhang said, “The factory will support the need for injection molding machines of the whole Indian market. Besides, an overhaul division for die casting machine will be set up in the Indian factory.”
Yizumi’s products boast advantages in India
Constrained by inadequate technology research, incomplete supply chain system and trade protectionism, Indian domestic manufacturers of injection molding machine develop relatively slower in technology than the overseas brands do. But as these factories are localized, they have a good knowledge of local market. So how will Yizumi compete with them in India?
According to Mr. Zhang, with a complete product line and flexible configurations, Yizumi is able to meet customers’ need in an overall way. For one thing, Yizumi prevails in the technologies of servo hydraulic machine, two-platen machine, all electric machine and injection molding machine for packaging, which is conducive to the fast development of the product line of the Indian base. Moreover, Yizumi will integrate the supply chain of Indian factory with that of the Chinese headquarters so as to create competitive advantages in cost and quality. Besides, the localized services in India will be connected with the service system of the Chinese headquarters to provide fast professional services.
A prosperous future lies ahead
As one of the BRICS countries, India is a globally important manufacturing nation. Zhang Tao said, with the relatively fast growth of the Indian economy and consumption, the country’s market of injection molding machine will continue to progress well in the coming years.
“The Yizumi group has a three-year plan for global development, which will be adjusted every year according to the real situations. Currently we are developing the global sales and services network in a fast way, especially that in Europe and North America. The Indian factory, when achieving this year’s goal, will increase the production by 100% in 2018. We expect the growth rate of the global market will be higher than that of the domestic market.” Zhang Tao said when talking about the company’s globalization strategy.
