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From October 1st, 2016, Romain Reyre will manage the new Southeast Asia hub of the Group. |
Thanks to sales and service units in Thailand, Vietnam and Singapore, plus a few local representatives, ENGEL has both feet firmly on the ground in Southeast Asia. Dr. Christoph Steger, Chief Sales Officer of the ENGEL group is confident: “We are viewed as a technological leader in the region, are among the leading regional providers for the automotive supply sector, and are experiencing a great deal of growth, especially in the area of packaging.”
“This is precisely why we are now combining the responsibilities for these dynamic markets: to benefit even more from the resulting synergies in future, while at the same time, together with the strong local teams, fulfilling the specific requirements of individual countries in an even more customized manner,” emphasizes Dr. Steger. It is this vision that ultimately pushed the Group to open a new sales/service hub in Bangkok, Thailand.
Starting from October 1st, the new unit will be managed by Romain Reyre, named President Southeast Asia. Romain boasts a quarter-century expertise in plastics industry, and more specifically in packaging. He traveled a lot throughout his professional career, having lived in the U.S., Latin America, Europe and Asia. “We are pleased to have found a sales expert like Romain Reyre, who, on the one hand, is very proficient in the plastics industry and our target industries, and who, on the other hand, has been living in Southeast Asia for some time and understands the local markets,” says Steger.
The new hub in Bangkok, Thailand, will connect the established local teams with the aim of increasing ENGEL’s influence in the market. “We will be able to even more effectively support our customers there in successfully solving the challenges presented by increasing quality and efficiency requirements,” gives his word Dr. Steger.
Other factors apart, there is no doubt that ENGEL owes its continual success in Asia to constant investment in regional branches. ENGEL is the only manufacturer of injection molding machines in Europe to have three production facilities in Asia. As a result, the company keeps its delivery times short and service quick, adjusting individual products and system solutions to local requirements in a flexible way.
From the very beginning — and the company was founded back in 1945 — ENGEL group has been fully independent from third-party investors, acting as a wholly family-owned enterprise. This kept the desired stability for employees and customers alike in the long term. In the business year 2015/2016, total global sales of ENGEL group topped 1.25 billion euros. Currently, ENGEL employs a staff of over 5,400 worldwide.
